On cusp of TCI’s 15-year anniversary, newsmaker discusses radio’s evolution

By Debra Zimmerman Murphey

TCI’s History & Philosophy 

Fifteen years ago, Maury Tobin took the skills he learned while working on political campaigns and in broadcast media relations and started a Radio Media Tour (RMT) company.

Maury quickly established a rapport with corporations, public relations firms, nonprofits and trade associations. They counted on Tobin Communications, Inc. (TCI) to transition concepts and messages into credible, focused campaigns, establish connections with target audiences, and deliver measurable results. Today, TCI continues to help organizations cut through the clutter so they can provide actionable information on a range of issues – from healthcare, timely news topics and technology, to policy and public education – and to excel with their broader PR efforts as well.

But this is only half of the story. “Success requires fluidity,” says Maury. “While my counterparts were focused mostly on building revenue, I was studying and tweaking what services I could provide. I was tapping digital and online capabilities and exploring the power of podcasting and diverse multimedia platforms. And I discovered that options for one-to-one and mass communication are far greater than they were in the past.”

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