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CategoryTobin Communications

Posted Radio Media Tour

A Big Lift for America: AGC Media Campaign Focuses on Solutions for Construction Labor Shortages

Click here to listen to a soundbite of the AGC’s Brian Turmail, who was on Georgia radio station WSB-FM.

By Debra Zimmerman Murphey, Vice President of Content Development at Tobin Communications, Inc.

It’s a weekday morning and Charlie Wilson, President of CT Wilson Construction, is discussing labor shortages with WFAE-FM reporter Julian Berger. The interview is part of a “Workforce Done Right” awareness and outreach campaign underway by the Associated General Contractors of America (AGC).

WFAE is located in Charlotte, N.C., and Wilson’s firm is about 150 miles away in Durham in the vibrant Research Triangle Region where jobs, technology, and a robust workforce are kitchen-table topics.

AGC reports that the construction industry faces significant workforce shortages, with 94% of firms seeking craft workers and 85% needing salaried positions. This gap has led to project delays for 54% of firms and cancellations or postponement in 80% of cases.

Read the rest of the story.

Posted Tobin Communications

Tobin Communications Puts the Media in Social Media

By Maury Tobin

If you’re like me, you’ve probably grown tired of much of the content you see on social media. Sure, it’s fun and important to catch up with your friends on Facebook, but there are plenty of distractions on this channel I’m now trying to avoid.

The sweet spot for content on social media is legitimate news. It could be a video or an audio podcast. Maybe it’s listening to a radio interview or watching a news segment on CNN or CNBC. Or maybe it’s reading an article from The Washington Post. That’s what many social media users like me are looking for on a daily basis.

At Tobin Communications, we help clients secure news coverage, produce original content and orchestrate social media campaigns that make an impact. In the process, we help brands and organizations stand out in a busy and fragmented information marketplace.

Check out why Radio Media Tours are a great resource for creating compelling content for social media campaigns.

Learn how a trade coalition we manage landed on The Howard Stern Show.