CategoryTobin Communications

After the Radio Media Tour is done, what next?

WATCH the video.

TCI has the answer.

Clients who work with us know that we deliver exceptional results through our Radio Media Tour service. But there’s never been a clear road map to guide what PR pros should do after the completion of an RMT.

TCI recently produced a Radio Media Tour for our client, the Center to Advance Palliative Care at Mt. Sinai’s School of Medicine. Soon after the tour was completed, we produced a compelling 1-minute video that highlights the key message points from the tour. Watch the video and contact us to learn how a Radio Media Tour, and after-tour video produced by TCI, can help bolster your communications/social media campaigns.

Now, that is changing.

TCI Insight – Radio: Truly Thinking Outside of the Box

WATCH the video.

The influence of radio is immense because it is a personal, widely available and primarily free medium. Radio allows you to hear, not just imagine, a laugh; to engulf yourself in a program while driving; to cook dinner to the backdrop of interesting stories; to stay abreast of what is happening in the world; and to be part of the greater conversation.

But it’s logical that when many people, including communication practitioners, think of radio and its impact, they likely think of radio in its traditional form: a box or display with a dial that you turn. This is generally known as terrestrial (land-based) radio, through which a FCC-licensed frequency, tower and transmitter are needed.

However, due to the many advanced ways people access radio programming – through a computer or via Smartphone devices that allow the user to stream live audio and download podcasts – radio’s reach is increasingly endless. Now, even the definition of radio is evolving.

Despite radio’s competitors continuing to try to cobble together a crisis of its failure and antiquity, the certainty is that this medium is morphing and its future is healthy. Indeed, analyses show that radio stations are becoming effective multimedia adopters.

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