TagRadio Media Tour

Posted October 24, 2011 Radio Media Tour

TCI Insight – Radio: Truly Thinking Outside of the Box

The influence of radio is immense because it is a personal, widely available and primarily free medium. Radio allows you to hear, not just imagine, a laugh; to engulf yourself in a program while driving; to cook dinner to the backdrop of interesting stories; to stay abreast of what is happening in the world; and to be part of the greater conversation.

But it’s logical that when many people, including communication practitioners, think of radio and its impact, they likely think of radio in its traditional form: a box or display with a dial that you turn. This is generally known as terrestrial (land-based) radio, through which a FCC-licensed frequency, tower and transmitter are needed.

However, due to the many advanced ways people access radio programming – through a computer or via Smartphone devices that allow the user to stream live audio and download podcasts – radio’s reach is increasingly endless. Now, even the definition of radio is evolving.

Despite radio’s competitors continuing to try to cobble together a crisis of its failure and antiquity, the certainty is that this medium is morphing and its future is healthy. Indeed, analyses show that radio stations are becoming effective multimedia adopters.

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Posted October 5, 2011 Radio Media Tour

On cusp of TCI’s 15-year anniversary, newsmaker discusses radio’s evolution

By Debra Zimmerman Murphey

TCI’s History & Philosophy

Fifteen years ago, Maury Tobin took the skills he learned while working on political campaigns and in broadcast media relations and started a Radio Media Tour (RMT) company.

Maury quickly established a rapport with corporations, public relations firms, nonprofits and trade associations. They counted on Tobin Communications, Inc. (TCI) to transition concepts and messages into credible, focused campaigns, establish connections with target audiences, and deliver measurable results. Today, TCI continues to help organizations cut through the clutter so they can provide actionable information on a range of issues – from healthcare, timely news topics and technology, to policy and public education – and to excel with their broader PR efforts as well.

But this is only half of the story. “Success requires fluidity,” says Maury. “While my counterparts were focused mostly on building revenue, I was studying and tweaking what services I could provide. I was tapping digital and online capabilities and exploring the power of podcasting and diverse multimedia platforms. And I discovered that options for one-to-one and mass communication are far greater than they were in the past.”

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